Global Marketing Manager | Data-Driven Strategist | AI & Omnichannel Expert
With 7+ years of international marketing experience, I specialize in generating high-quality traffic through Meta Ads, retargeting audiences on Google, and nurturing leads via email marketing.
What I Do
Meta Ads Mastery: Crafting high-converting ad campaigns that drive targeted traffic at scale.
Google Ads: Capturing leads and converting them into paying customers through strategic retargeting.
Email Marketing: Building automated email flows that nurture leads, recover abandoned carts, and boost customer lifetime value.
Data-Driven Optimization: Using advanced analytics and AI tools to refine campaigns and maximize ROI.
Market Expansion: Launching brands into new regions with tailored strategies that drive immediate results.
Meta Ads Traffic Generation: Scaling a DTC Brand
Challenge: A DTC brand needed to scale traffic while maintaining profitability.
Solution: Designed a Meta Ads strategy focused on high-intent audiences, dynamic creatives, and AI-driven optimization.
Results: Increased website traffic by 300% while reducing CPA by 35%, generating €1.2M in incremental revenue.
Google Retargeting: Converting Lost Leads
Challenge: High cart abandonment rates and low retargeting efficiency.
Solution: Implemented a Google retargeting strategy to re-engage users with personalized ads based on their behavior.
Results: Achieved a 25% conversion rate from retargeted users, contributing €500K in recovered revenue.
Full-Funnel Optimization: Increasing ROAS by 180%
Challenge: A direct-to-consumer (DTC) brand struggled with low return on ad spend (ROAS) despite high website traffic.
•Solution: Implemented a full-funnel approach, combining AI-driven ad placements, predictive audience segmentation, and behavioral email flows.
•Results: Increased ROAS by 180% and boosted email-driven revenue by 62% within 4 months.
Google Search Ads: Boosting Testosterone Supplement Sales by 310%
Challenge: A supplement brand struggled to compete in highly regulated markets like Germany due to ad disapprovals and expensive keywords.
• Solution: Built compliance-friendly ad creatives, leveraged long-tail keywords with high intent, and optimized landing pages for Quality Score improvements.
•Results: Increased sales by 310%, reduced CPC by 42%, and scaled ad spend profitably by 5x in 4 months.
Let’s Work Together
- Meta Ads Expertise: Campaign strategy • Audience targeting • Dynamic creatives • AI optimization
- Google Retargeting: Display ads • Search ads • YouTube ads • Performance tracking
- Email Marketing: Automation flows • Segmentation • A/B testing • CRM integration
- Advanced Analytics: Google Analytics • Looker Studio • Attribution modeling • Predictive analytics
- Technical Skills: HTML/CSS • Google Tag Manager • SQL • WordPress
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$0 $199
If you’re looking to scale your traffic, capture more leads, or optimize your campaigns, I’d love to hear from you.
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